STILL LIFE PHOTOGRAPHY

Transforming the mundane into the sublime is something clients have often told me I am guilty of when it comes to doing still life photography.

After  many years of enjoying and experimenting with innovative lighting techniques in this realm of photography, I'm convinced that any object has characteristics that can be worked with (no, more lke played with) and made to be intriguing - even  compelling.

Subjects that are part of a series and photographed close up in an abstracted way create an opportunity for the viewer to explore the landscape of each subject. Wondering where you are (or what it is) is engaging and entertaining. To me this quality in a photograph increases the value of the viewer's experience tremendously.

The shuffleboard and baby crib photographs were part of a series on the importance of vitamins for seniors and babies - the photographs showing the results of taking vitamins in a humorous way. The shuffleboard court was shot outside on a sunny day where I used the burnt path of the unseen disc

and broken disc to clearly communicate the ad's message. The escaped baby photo was shot in the studio. I used soft, gentle lighting which contrasted with the unexpected event depicted in the ad.  I had the model maker I work with create the bent rails on the crib and burnt path on the shuffleboard court

and then on site, use lighter fluid to create the flame. My model maker is the consumate problem solver and easy to work with which makes for smoothly orchestrated photo shoots.

Because of the interesting shapes, colors and textures of pharmaceutical products, it's especially appropriate to use powerful photographic tools including strong perspective, shallow depth of field, dramatic sidelight, color gels and motion in order to produce exciting visuals -absolutely essential in this extremely competitive industry.